http://www.luisteodoro.com/archives/2002/12/22/demeaning-their-office/ Current and archived writings of Prof. Luis V. Teodoro Tue, 14 Oct 2008 11:40:49 +0000 http://wordpress.org/?v=2.6.2 http://www.luisteodoro.com/archives/2002/12/22/demeaning-their-office/#comment-5995 Lucille Berano Thu, 12 May 2005 09:11:52 +0000 /?p=63#comment-5995 Well, celebrity endorsers do not necessarily change one's opinion/s of someone or something outright, but certainly there are those whose opinions count a lot to us such as those of Ms. Kris Aquino, especially in political matters as well as that of all her product endorsements such as Leonardo Bags, San San Cosmetics, Kissa Papaya Soap, Eurotiles, Chunkee Hotdog, Purefoods Corned Beef, Swatch watches, Smart, etc., especially that of her San Miguel Beer commercial. Apart from Ms. Kris Aquino, we find her mother, ex-president Cory Aquino as an effective political endorser and certainly in that leauge is Mr. Aga Muhlach, whose appeal is as timeless & as casteless as Kris, both celebrities known to penetrate or seep accross society's cross-section! Well, celebrity endorsers do not necessarily change one’s opinion/s of someone or something outright, but certainly there are those whose opinions count a lot to us such as those of Ms. Kris Aquino, especially in political matters as well as that of all her product endorsements such as Leonardo Bags, San San Cosmetics, Kissa Papaya Soap, Eurotiles, Chunkee Hotdog, Purefoods Corned Beef, Swatch watches, Smart, etc., especially that of her San Miguel Beer commercial. Apart from Ms. Kris Aquino, we find her mother, ex-president Cory Aquino as an effective political endorser and certainly in that leauge is Mr. Aga Muhlach, whose appeal is as timeless & as casteless as Kris, both celebrities known to penetrate or seep accross society’s cross-section!

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